The change within the NSO program could mirror a transfer in direction of one thing just like Vacheron Constantin’s Les Cabinotiers program — explicitly marketed as a “division devoted to one-of-a-kind fashions.” When Ferla stepped in as CEO at Vacheron, Les Cabinotiers operated equally to NSO at Cartier. He formed the VC program into what it’s right this moment, specializing in artistry, technical experience, and innovation extra so than thanking collectors with dial colours. Ferla, who took over as Cartier CEO in September of last year, seems to be implementing the identical playbook with Cartier’s NSO program. And to us, as lovers of the model that’s Cartier, that may be very, very welcome.
Virtually talking, current, accepted orders throughout the NSO program will likely be honored and delivered, however as a way to work straight with one of many world’s finest manufacturers to create a singular product, the bar has been raised a lot greater.
Cartier jumped into the place because the second largest maker of Swiss watches by gross sales in 2020, based on analyst estimates. The model’s recognition and demand for its timepieces surged because it centered on new iterations of its secure of iconic fashions together with the Cartier Tank and Santos.
For extra info, visit Cartier online.
*Lead picture courtesy of Hairspring.
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