The initiative comes because the Swiss watch industry struggles with a downturn in exports and sales following a post-pandemic period increase. Gross sales in China, as soon as the biggest single marketplace for Swiss watches, have fallen sharply amid an actual property disaster that has hit key Swatch Group and Richemont model gross sales. In the meantime, customers within the U.S., the highest marketplace for Swiss watches and a key driver of progress for a decade, are going through uncertainty as the specter of tariffs looms over the trade. Richemont’s Vigneron, who steered a revival and surge in gross sales at Cartier’s watch division by specializing in the French jewellery model’s basic mannequin designs, stated the Swiss watch trade must continuously make itself related to the following era, because the trade makes a product that, as a result of ubiquity of cell phones, is not wanted to inform time. “We have now to watch out that even when we predict issues are eternally, they’re by no means eternally,” he stated.
The occasion was additionally attended by Audemars Piguet Chief Govt Officer Ilaria Resta and Sowind Group Chief Govt Officer Patrick Pruniaux. They each pledged assist for the FHH’s new public-facing messaging plan.
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