It’s lengthy been a objective of the Worn & Wound staff to make use of our platform to assist charitable causes. Regardless of making philanthropic contributions on occasion through the years, we’ve by no means actually used the complete would possibly of our platform to make an affect. And so I’m very excited to share with the Worn & Wound group our partnership to assist the 2025 Trip to Conquer Most cancers.
Earlier than we get to the main points…a little bit backstory. In 2023, on the NYC Windup Watch Truthful, I obtained to chatting with good friend, designer, and fellow watch-nerd, Matt Smith-Johnson. Matt’s been coming to Windup for so long as I can keep in mind to assist initiatives he’s labored on (like this, this, and this) or simply basking within the watch tsunami that’s the Truthful.
In the midst of catching one another up on our lives, my sister’s then-recent breast most cancers prognosis got here up (she’s doing nice, btw!), which prompted Matt to share one thing I discovered actually unimaginable. For almost a decade, Matt has taken half within the Trip to Conquer Most cancers, a two-day, 200+ kilometer biking occasion by Southern Ontario, Canada, which raises funds for the Princess Margaret Most cancers Centre—one of many world’s main most cancers analysis establishments. Evidently, I used to be impressed by his dedication to the trigger.
The Trip to Conquer Most cancers, launched in 2008, has raised over $300 million for most cancers analysis and care, together with $20.6 million in 2024 alone. Annually, greater than 5,000 contributors come collectively to assist developments in therapy and care that profit sufferers worldwide.
It seems that Matt’s tenth consecutive 12 months taking part within the trip falls in June 2025. As we continued speaking, the dialog shifted to how Worn & Wound would possibly have the ability to assist his unimaginable efforts. It grew to become clear that by combining Matt’s dedication to the Trip to Conquer Most cancers with Worn & Wound’s capability to achieve and rally a passionate group, we may amplify his affect in a significant method. And with that, our partnership was born—a collaboration rooted in shared values and a dedication to creating a distinction.
So, what’s the plan? We’ve shaped a staff of riders to take part within the upcoming Trip to Conquer Most cancers, together with some members of the watch group chances are you’ll be acquainted with. Every rider can be elevating funds to assist their trip, with a minimal fundraising objective of $2,500. We’ll be driving below the staff title that Matt has used all through his ten-year run, Can’t Cease Gained’t Cease.
We’ve additionally requested a few of our favourite manufacturers to assist the hassle. Under, you’ll discover a record of company staff sponsors. When you function or work at a model and wish to assist our staff, please don’t hesitate to contact me at [email protected].
Now, let’s meet our staff of riders.
– Matt Smith-Johnson: Watch designer and staff captain.
– Allen Farmelo: Freelance watch journalist and founding father of Past The Dial.
– Atom Moore & Brea Taylor-Munro: Celebrated watch photographer and inventive designer, teaming up on a tandem bike.
– Blake Malin: Worn & Wound Co-Founder and CEO.
– Brock Stevens: Navy diver and social influencer.
– Ethan Anderson: Passionate bike owner, watch fanatic, and photographer.
– Evan Perrone: Watch fanatic and passionate bike owner.
– James Helms: Worn & Wound Co-Founder and COO.
If it is a trigger near your coronary heart, we hope you’ll take into account making a contribution to assist us meet our fundraising targets. Whereas every rider is required to fundraise $2,500, we expect we will blow that concentrate on out of the water. Collectively, we’re hoping to lift no less than $50,000. 100% of each greenback donated contributes to the important work being finished on the Princess Margaret Most cancers Centre. Please take into account donating by the hyperlinks offered under.
– Matt Smith-Johnson’s Fundraising Page
– Allen Farmelo’s Fundraising Page
– Atom Moore’s Fundraising Page
– Brea Taylor-Munro‘s Fundraising Page
– Blake Malin’s Fundraising Page
– Brock Stevens’ Fundraising Page
– Ethan Anderson’s Fundraising Page
– Evan Perrone’s Fundraising Page.
– James Helms’s Fundraising Page
We’ll preserve you posted on our fundraising progress and, after all, take you alongside for our trip in June. Now we have some thrilling initiatives cooking with our pals at Cannondale and StapHabit, which we’ll share extra about within the coming weeks and months. Until then, any assist you possibly can present is drastically appreciated.
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