Chrono24 is the world’s largest market for watches, and as we speak marks the launch of its new model id and international model marketing campaign, “Time Is Our Factor.”
Chrono24
Since its inception in 2003, Chrono24 has established itself because the worldwide market for luxurious watches, providing a staggering collection of roughly 560,000 timepieces. With round 3,000 sellers and 60,000 personal sellers spanning greater than 120 nations, it’s no shock that the platform sees greater than 9 million guests month-to-month. Whether or not you’re available in the market for a brand-new mannequin, a cherished pre-owned piece, or a classic gem, Chrono24 ensures a seamless expertise for consumers and sellers alike, fostering belief inside its vibrant group.
The corporate operates with a devoted staff of round 350 professionals throughout numerous workplaces, together with its hubs in Karlsruhe and Berlin, plus places in Miami, Tokyo, and Hong Kong.
Time Is Our Factor
Chrono24 is enhancing its model with a vibrant new emblem and a refreshed design that resonates with as we speak’s watch fanatics. Greater than only a facelift, this model refresh marks the start of a considerate evolution meant to solidify its place because the go-to hub for collectors across the globe. With a transparent and interesting model voice, Chrono24 is about to deepen its connections with the watch group, strengthen partnerships with sellers, and pave the way in which for sustainable progress within the ever-evolving world of horology.
“We’re evolving whereas staying true to our roots,” says Carsten Keller, CEO of Chrono24. “This new model id displays the values we have now at all times stood for: ardour, belief, and innovation on the planet of luxurious watches. It lays the muse for constructing stronger relationships with watch lovers and companions around the globe. On the identical time, we wish to introduce ourselves to a brand new, various era of watch-curious newcomers – particularly in key progress markets just like the U.S., which is without doubt one of the most dynamic and thrilling hubs for watch tradition as we speak. In all of this, our ambition is evident: to change into the default vacation spot for luxurious watches — globally.”
A trusted platform
Chrono24’s rebranding signifies a notable change for watch consumers, reinforcing its position throughout the group of watch fanatics. The up to date design affords a extra easy and trendy look throughout all platforms, guaranteeing that every interplay conveys a way of high quality and authenticity. An essential aspect of this alteration is the introduction of the worldwide marketing campaign “Time Is Our Factor,” which captures the essence of watch accumulating — dedication to precision and elegance.
“‘Time Is Our Factor’ exhibits how we specific our love for watches — via tales, feelings, and the moments that make accumulating significant,” says Chrono24 Director of Advertising and marketing Nick de Jong. “The brand new model platform celebrates our international group and our shared ardour for watches by highlighting insightful watch moments and relatable watch conduct.” The moments featured within the marketing campaign are impressed by cultural analysis, interviews with influential voices from the worldwide watch group, and private tales shared by Chrono24’s 600k+ sturdy Instagram group.
As a part of its new model platform, Chrono24 builds lasting partnerships with revered individuals in design, way of life, and horology. These amplify the model’s message and produce the brand new id to life throughout various communities and codecs, reinforcing Chrono24’s place on the intersection of watch tradition and modern way of life.
For extra info, go to the Chrono24 website. You may also have interaction straight with Chrono24 by way of the corporate’s IG account.
*Disclaimer: Fratello Watches and Chrono24 have belonged to the identical group of firms since 2018.
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