I’ve turn out to be a reasonably large fan of De Rijke & Co. over the previous few years, and am glad to see them experiencing a lot success not too long ago (I’m basing this on their sales space on the New York Metropolis Windup Watch Honest being mobbed to the purpose that I couldn’t discover room to introduce myself to model founder Laurens de Rijke till the final day of the present). If I’m being sincere, although, I’ve been a bit mystified by the entire Miffy factor. The Miffy Moonphase watches have turn out to be one thing of a viral sensation for De Rijke, however I’ve all the time assumed the restricted editions had been snatched up by a world viewers with extra Miffy familiarity than the everyday American watch shopper. However earlier this yr, touring again from Geneva Watch Days, I had a connection in Amsterdam, and ready on the gate I observed an American household (the Boston accents gave it away) with two younger kids and a number of other purchasing baggage filled with Miffy memorabilia bought, I assume, someplace in Schiphol Airport. It dawned on me then that the Dutch cartoon was not some carefully held regional secret – it was simply I’m, as traditional, painfully out of contact.
At present, De Rijke launches a pair of latest Miffy Moonphases with inexperienced dials that observe the format of their earlier releases carefully. This, in accordance with De Rijke, is the ultimate Miffy Moonphase launch in a metal case, and it consists of each a single and double moonphase, every in an version of fifty. The double moonphase watches have been particular favorites since their introduction, and have a sapphire dial plate that exposes the second, usually hidden, moonphase disc. Whereas this doesn’t serve a purposeful function, precisely, it underscores the purpose of those watches, that are very a lot experiments in shade, and a showcase for Dick Bruna’s art work. All kidding apart, even when the Miffy character isn’t personally resonant, it’s straightforward to see the whimsical attraction right here.
Each variations of the inexperienced Miffy Moonphase are housed in De Rijke’s glorious Amalfi case, which measures 38mm throughout and 11mm tall. The Amalfi was initially conceived as a driving watch, and the case may be rotated to make it simpler to view with a hand on the steering wheel. It’s an enthralling function, and sensible, I suppose, in the event you do quite a lot of driving, however even in the event you don’t, there’s an actual tactile pleasure in dealing with one thing this effectively engineered. I believe that’s a sentiment most watch fanatics can not less than considerably establish with.
The Miffy Moonphase watches run on a Sellita SW288 caliber with no date and an enlarged moonphase indicator. They’re water-proof to 50 meters, and coated with a domed sapphire crystal with AR coating utilized to the inside. To put an order for one among these Miffy Moonphase watches, a 50% deposit is required to make a reservation, with the rest due previous to supply. The retail worth is 3195 Euros excluding VAT for the only moonphase, and 3395 Euros excluding VAT for the double moonphase. Extra info may be discovered on the De Rijke & Co. web site here.
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