The pomp and circumstance surrounding City Jürgensen – you could have seen their huge occasion shared on Instagram, their collaboration with well-known photographer Ellen Von Unwerth, artist James Turrell, or their full-fledged Danish-inspired branding marketing campaign – wasn’t by Voutilainen’s design. As Co-CEO, his purview is primarily centered on watchmaking and managing the continuing operation of that watchmaking(for City Jürgensen and his private model). That included three exceptional watches from the brand, highlighting numerous moments in its historical past.
It was perceived as extreme by some. But, it was a celebration that I loved for Voutilainen, who, sitting throughout from me at dinner, admitted he’d by no means been part of a product launch fairly like this earlier than. Even higher that he obtained to expertise that together with his spouse and daughter (Venla Voutilainen, Chief Working Officer of City Jürgensen) at his aspect.
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