What? Cardboard?! Yeah. Moser is not any stranger to being completely different than its Swiss haute horology cousins, and this pop-up is not any exception. To showcase most of the model’s biggest hits and latest releases, the model collaborates with “cardboard artist” LABEG to craft a whole room stuffed with paper Moser watches. The “watches” are all true-to-scale, although the deliberate imperfectness of the creations signifies that there is not any probability you’d ever mistake one in all LABEG’s creations for the true factor. Observe hand-drawn tourbillon cages and painstaking replications of minute tracks. This pop-up initially ran on the model’s Hong Kong boutique in January, and some months later lastly arrived stateside for a quick few days. Sadly, by the point you are studying this, the cardboard watches will most probably be onto their subsequent vacation spot. Who is aware of the place the subsequent one might be?
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