I used to be lucky sufficient to attend this morning’s press opening of what can solely be described as an architectural and retail triumph. Upon strolling in, it felt worlds other than coming into a typical retail institution. Watches of Switzerland (Hodinkee’s dad or mum firm) and Rolex have devoted almost one and a half years to this challenge, and that point and consideration is clear all the way down to the smallest particulars. Seven several types of marble adorn the bottom ground, and the constructing itself possesses exceptional bones. It was constructed in 1886 as a financial institution and was solely transformed into retail house inside the final forty years.
After all, Rolex is intrinsically linked to London, with Hans Wilsdorf founding the corporate right here in 1905. A distinguished portrait of him graces the ground-floor wall, which highlights the present Rolex assortment. On this ground and the one above, company can each admire and purchase these masterpieces with help from professional gross sales consultants. These professionals have accomplished six months of rigorous coaching to deal with any state of affairs and supply seamless, personalised steering all through the buying course of. GMT Grasp II, Cosmograph Daytona, and Submariner are the featured merchandise on these flooring. On the rear of the bottom ground stands a surprising atrium that includes Rolex inexperienced glass and floating Rolex crowns. Whereas every of the 4 flooring provides a definite expertise, this vertical hyperlink unifies all of them, spanning 13 meters (~43 ft) in top.
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