This shouldn’t come as a shock… New yr means new worth insurance policies and new tariffs for watch manufacturers – and in actuality, this isn’t restricted to the watch trade however to most luxurious items. For the previous three years already, we’ve printed the up to date tariffs of Rolex, which confirmed a rather impressive increase in the RRP of most models in 2023, with valuable metallic and two-tone watches being significantly affected, while in 2022 steel models were primarily impacted by this increase. Final yr, the 2024 Rolex price list showed a relatively reasonable increase within the RRP with, on common, an increase of about 4% of the worth. This yr, with the 2025 Rolex worth record, there’s some excellent news and dangerous information, and all of it relies upon if you happen to’re searching for a metal watch or a gold watch.
Methodology: to simplify this 2025 Rolex worth record and to have a dependable comparative background to Rolex costs in 2024, we’ll be utilizing the identical technique as earlier years, which means a year-over-year (YOY) comparability – January 1st, 2024 vs. January 1st, 2025 – and with the costs in Euro, on the French market, and together with VAT. This allowed us to make use of the article we printed final yr as a exact comparability, utilizing the identical market, forex and fashions. The one exceptions to notice are the watches offered at Watches & Wonders in March 2024. For these current fashions (1908 Platinum, GMT-Master II 126710GRNR, Deepsea Yellow Gold), we’re utilizing the worth on the time of their introduction. Additionally, we’ve left the 2023 costs within the charts too, to provide a wider picture of the worth enhance through the years. Lastly, we’ve additionally observed an identical worth evolutions within the UK and US markets.
Final yr, Rolex launched its new price list with relatively moderate increases in prices – on common, regardless of the assortment or the metallic, costs had been up by round 4%. This mirrored a stabilisation of the worldwide economic system, following the yr 2023 impacted by large inflation, which was reflected in the price list of Rolex back then – many of the fashions had been impacted by an increase of about 7 to eight% of the worth, besides Rolesor fashions (two-tone, steel-and-gold), exhibiting a rise of about 11%. 2024 was barely extra steady, regardless of sure fears for the economic system, with ongoing conflicts in Ukraine and the Levantine Basin (Israel, Palestine and just lately Syria). That being stated, the Chinese language property sector disaster will not be resolved but and has had a huge effect on gross sales of watches within the area – according to the FHS, exports of watches to China for the interval January/November 2024 are down by 26% in comparison with the earlier yr.
Now we’ve the worth record of Rolex watches for 2025 and, earlier than we go into the small print of every assortment, we will see some clear patterns. Principally, all of it depends upon the fabric used for sure watches, whether or not we’re speaking about stainless-steel, gold, platinum or titanium. In brief, stainless-steel fashions are hardly impacted and their costs are near steady – on common, apart from the Daytona (extra on that in a couple of), costs of metal fashions are up by solely 100 euros, so a rise of about 1% to 1.5%. Platinum watches are additionally hardly impacted, with their costs up by round 1%, a scenario that’s simply defined by the steadiness of platinum as a commodity in the marketplace (the 1kg ingot went from EUR 29,008 on 01/01/2024 to EUR 28,214 on 31/12/2024, and the as soon as went from USD 1,007 on 01/01/2024 to USD 919 on 31/12/2024).
The scenario is pretty totally different with two-tone and stable gold watches, that are impacted by somewhat spectacular will increase in worth – on common, we’re speaking about +8% for Rolesor fashions and +11% for stable gold watches (as soon as once more, apart from the Daytona). This case can simply be defined by the rise in worth of gold in the marketplace, which went from EUR 60,618 on 01/01/2024 to EUR 80,641 on 31/12/2024 for a 1kg ingot, and from USD 2,076 to USD 2,640 over a yr for the as soon as (a 27% enhance over the yr). This rise of gold has thus been mirrored by Rolex within the worth of its gold watches. However time for us now to take a look at the detailed 2025 Rolex worth record per assortment.
Cosmograph Daytona
The case of the model’s chronograph, the Rolex Cosmograph Daytona, is kind of stunning. The gathering, which was entirely revamped in March 2023, sees a worth enhance that’s much more spectacular than the remainder of the watches produced by Rolex. It’s the one assortment that’s a lot impacted by an increase in worth, whereas all the remainder feels fairly homogeneous, whether or not we’re traditional or skilled watches. The metal 126500LN (black or white) is up by 400 euros, which feels acceptable. Nonetheless, gold fashions are up by a staggering 18.5%, which is about 6,000 to eight,000 euros greater than the earlier yr.
Submariner and Submariner Date
The Submariner in stainless steel, whether or not Date or No-Date, with black or inexperienced bezel, are all impacted by a minimal worth distinction of 100 euros, a marginal enhance of about 1% of their worth in comparison with 2024. The scenario begins to turn into totally different with the Rolesor variations, impacted by a 1,400 euros worth distinction whereas the gold fashions, whether or not white or yellow gold, are up by over 11% year-to-year – or 4,500 euros extra for a yellow gold mannequin.
GMT-Grasp II
Compared to last year, we’ve included the new 126710GRNR or Bruce Wayne version, a metal mannequin launched at Watches and Wonders 2024 with a discreet grey-and-black bezel. Like its metal siblings, the Batman, Pepsi and Sprite variations, the worth distinction between final yr and 2025 is minimal (100 euros). Following the sample we’ve observed on all collections, the Rolesor fashions, partially made from gold, are impacted by a robust enhance in worth and stable gold editions (yellow gold, Everose gold and white gold Pepsi) all go up in worth by over 11% or between 4,500 euros and 4,700 euros relying on the mannequin.
SEA-DWELLER, DEEPSEA and Deepsea Problem
First, we’ve to notice the addition of a brand new reference to this part, the surprising and high-end full gold Deepsea 136668LB. For the remainder, the brand new worth record for the Sea-Dweller is according to the general pattern, which means minimal modifications for the metal mannequin and somewhat spectacular rise for the Rolesor version. The identical might be stated for the Deepsea, with the 2 metal fashions solely seeing their costs going up by 0.7%, whereas the current stable yellow gold model is up 11.4%. The ultra-powerful Deepsea Challenge, a watch made from titanium, is impacted by a worth change that’s extra vital than metal watches.
Explorer and Explorer II
Whether or not we’re speaking in regards to the Explorer 36, the Explorer 40 or the extra sturdy Explorer II, all stainless-steel watches, the rise of worth is proscribed to 100 to 150 euros. The one exception to the rule is the reference 124273, the Rolesor edition of the Explorer, which is impacted by the rise of worth and demand for gold on the worldwide market.
Yacht-Grasp
To begin with, we have to point out the discontinuation of the Yacht-Master II assortment in 2024. Rolex determined to take away its regatta chronograph from {the catalogue}, with out being changed but (or perhaps ever). What we’re left with now could be the traditional time-and-date Yacht-Grasp assortment, with its rotating bezel. The Rolesium fashions, metal watches with platinum bezels, are hardly impacted this yr, whereas all gold variations, that are worn on Oysterflex bracelets, are up 11% on common, according to the remainder of the model’s portfolio. One exception is the Yacht-Master 42 RLX Titanium, which sees its worth going up by 5% – according to the opposite full titanium watch of Rolex, the Deepsea Challenge.
Air King and Sky-Dweller
As for the Air King 126900, the distinctive watch on this assortment, the worth enhance is according to the opposite stainless-steel fashions – plus 100 euros. Transferring to the Sky-Dweller assortment, which has been updated in 2023, and a few new fashions launched in 2024 too, the rise in worth of the stainless-steel editions is pushed by the presence of a fluted bezel in gold, which means a worth up by 3%. For stable gold fashions, whether or not on Oysterflex or gold bracelet, the costs are up by 11% like all different gold watches this yr.
Datejust 41 and Datejust 36
Rolex’s most traditional watch, the Datejust, is a particularly broad assortment with properly over 300 references obtainable – considering all doable supplies, diameters, dial colors, bezel types and bracelet varieties. We’re right here solely itemizing among the traditional references – metal or Rolesor – to provide a broad thought of the scenario on this assortment. No surprises in regards to the worth enhance, very minimal on full-steel fashions (clean bezel) and a bit extra important on watches with a fluted bezel made from gold. Rolesor watches are additionally impacted by the rise within the worth of gold.
Day-Date 40 and Day-Date 36
A large assortment of watches solely obtainable in valuable metals, we will right here see robust disparities between gold and platinum watches. These platinum fashions are hardly impacted by worth variations, with lower than 1% enhance in comparison with 2024. Gold watches however are up by about 11% or over 4,000 euros, exhibiting the influence of the worth of gold on the markets.
OYSTER PERPETUAL 41, 36, 34, 31 AND 28
The entry-level watch of Rolex, the Oyster Perpetual confronted an enormous 11% worth enhance in 2023, adopted by a 3.5% enhance in 2024. This yr, the worth enhance is proscribed to 100 or 150 euros, equivalent to a 1.6% to 2.6% inflation. The Celebration dial offered final yr faces the identical enhance, and its worth is similar as a mannequin with a flat, monochromatic dial.
Perpetual 1908
A comparatively current assortment of costume watches, which was offered in 2023, the gold editions of the Perpetual 1908 have been joined this yr by a new platinum edition with a light blue guilloche dial. The latter is hardly impacted by a change in worth – solely 300 euros or up 1% – whereas the gold fashions are up by 11% or 2,650 euros, whether or not for the yellow or white gold fashions.
You’ll be able to seek the advice of the up to date costs of Rolex in your area and in your native forex by visiting www.rolex.com.
https://monochrome-watches.com/news-2025-rolex-price-list-2024-2025-increase-year-to-date-minimal-evolution-steel-models-massive-increase-gold-watches/
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