It’s exceptionally uncommon for a enterprise to be in operation with out interruption for 150 years, and such a milestone is nicely price celebrating. Bulova will get to rejoice this yr, and along with quite a lot of thrilling watch releases, the model has produced an interesting documentary that explores the Bulova’s historical past and legacy. Debuted on the finish of 2024 in anticipation of Bulova’s a hundred and fiftieth yr, America Telling Time: 150 Years of Bulova, was beforehand solely viewable at screenings however is now obtainable to stream completely on Amazon Prime.
Companion movies produced by manufacturers (no matter what they make) are sometimes quick, contrived, and both low-quality or so over-the-top that they’re nauseating. With America Telling Time, Bulova has delivered one thing that avoids all these pitfalls. This documentary supplies an intriguing and interesting take a look at this distinctive American model, the watches it’s made, and its historic place on the reducing fringe of horology.
With a model like Bulova, although, it’s not fully laborious work. The New York-based model, which has been owned by Citizen since 2008, has such a wealthy and storied previous that the hour-long movie may nicely have stretched for 2 — and even justified a complete mini-series. Bulova’s 150 years are stuffed with firsts. The Rubaiyat, which debuted in 1917, was the primary assortment of watches made for girls and remains to be supplied right now. The model ran the primary radio industrial in 1926 and the primary tv industrial in 1941. It launched the primary digital tuning fork watch, the Accutron, in 1960, one other icon that continues to be right now, within the Accutron model. In 2016, it launched the CURV, the primary curved-movement quartz chronograph. On prime of its lengthy listing of firsts, Bulova watches have been in house and on the wrists of legendary artists like Frank Sinatra and Marc Anthony.

Celebrating anniversaries is nothing new in watchmaking. However too typically, all we get are particular variations of current watches. Bulova isn’t stopping there: Whereas the model will introduce a slate of particular editions, it’s additionally introducing quite a lot of new fashions to commemorate its a hundred and fiftieth yr, and along with the thrilling new documentary, Bulova has launched an interactive online museum that takes viewers by means of its quite a few breakthroughs and what makes Bulova such a compelling model. For 150 years, Bulova has proven us it is aware of the best way to do issues the appropriate means, and the way in which it’s sharing its a hundred and fiftieth anniversary is not any completely different.
Readers in america can watch America Telling Time: 150 Years of Bulova on Amazon Prime now. To study extra about Bulova and its a hundred and fiftieth Anniversary, please go to the Bulova website.
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